Folklore: the traditional beliefs, customs, and stories of a community passed through generations by word of mouth. At Loobie’s Story we speak through our creativity, through the collective voice of colour. Colours are our words, and these colours form patterns. The resulting prints evoke feelings, memories, and stories. This is Loobie’s Story, and she has something powerful to say.

Love is always in the details – sumptuous and decadent this season as we navigate a new world, forging new paths, seeing through fresh eyes, listening to what is important, and feeding our souls. Nods to Bohemia, Victoriana, and the Renaissance art movement are found in delicate high necks with frilled picot edging, textured smocking on bodices and yokes, metallic braided trims, piping and embroidered motifs on our new suiting and velvet jackets – every garment demands a second glance.

Opulent colour palettes of autumnal leaves, soft pastels or jewel tones draw on inspiration from around the globe – ancient Moroccan tiles, naïve woodcuts, Renaissance paintings, Baroque upholstery, and always blooms – Jacobean, romantic, and impressionist florals. Intensity comes through colour; Gold leaf, gingerbread, deep teal, hunter green, fuchsia, emerald and indigo, while cerulean, sea mist and dusty blues, blush, cameo pink, winter white and crystal grey soften and soothe.

Volume is turned up to maximum with the fullness of hemlines and sleeve widths. Tucks, gathers, frills and shirring all find their rightful places. Bodices and yokes enjoy special treatment, framing the face with femininity. Statement and special occasion dresses are bold yet dreamy, in a variety of lengths, and fabrications ranging from sheer delicate Yoryu to lustered stretch cotton poplin. Tailoring is in the spotlight again, right where it should be and we are offering all the options – a man sized blazer, a cropped military inspired jacket, a faux double breasted velveteen jacket, an elegant whip stitched felted wool coat and our take on a biker jacket which juxtaposes delightfully with all the soft delicate ruffles and flounces. Denim is dressy with pretty scalloped trim or a confetti of metallic studs.

Stunning knitwear punctuates every story, cleverly enhancing, softening, highlighting, or contrasting its woven plain and printed counterparts. Every piece is unique and desirable, soft, and luxurious, warm yet lightweight. Allow us to delight you with chevroned pointelle, hand embroidered blooms, cabled, fringed, and feathered trims. Styling covers cropped and boxy sweaters and cardis designed to create perfect proportions when paired with long skirts and midi dresses, as well as longer fuller, cosy styling, modern ponchos, and neck pieces. Coat-like cardigans are substantial and elevated with honeycomb knit structures.

Our passion project this season has been working with our factories to source sustainable, ethical, and environmentally sound fibres and yarns. Working towards full certification, we are presenting you this season with ethically sourced wool, merino, and viscoset fibres, eco rayon, and organic cotton for our stretch poplin styles. This is an industry evolution, and we will keep you updated as we navigate our way forward, playing our part.
Together, always, we stand strong and keep telling our story.

Loobie’s Story – a love for life and a life well lived.